Key Drivers of Loyalty
Being a frequent customer doesn’t always equate to true loyalty. Sales data shows how often customers make purchases, but it doesn’t say why.
Defining Customer Loyalty
Brands often ask “What can we do to make people loyal to the brand?” It’s time we looked at loyalty from a different perspective – that of the customer.
'If you think online loyalty schemes are about points or money, you're wrong'
In a world where many people are watching their spending, it seems like common sense to believe that offering discounts and deals would be the best path to securing the loyalty of holidaymakers.
10 tips to a mobile-first approach to customer loyalty
How can a loyalty programme become more mobile? Here are a few tips for retailers.
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