How hoteliers can build loyalty with their customers
Creating a loyal customer base can improve a hotel's year-round occupancy and encourage a jump in profitability, we explain how to create a deeper level of loyalty.
How to ensure your brand is part of the 26%
If 74% of brands vanished overnight, most people wouldn’t care. It’s not enough just to have a great product any more. Brands have to work hard for our loyalty and trust.
Can low-cost carriers create customer loyalty?
Increasingly, there is a role for loyalty programmes in airlines that compete heavily on price.
The sharing economy is on the rise.
Brands have to convince a new generation of customers the benefit of car ownership
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